A clean beauty Locs & Natural Hair brand. We understand that extraordinary hair begins at the roots. Therefore, we’ve created a clean beauty product line so that YOU can embrace your uniqueness.
Mission & Vision
We are a brand driven by the passion to see people with locs and natural hair give their hair the pampering and care it needs with just the right products made right here in the U.S.A.
We were founded by a couple with locs, so each of our founders understands what it is like to have a head filled with beautiful locs and no appropriate hair-care line, hence the creation of this locs and natural hair and lifestyle brand. Born in Jamaica and Guyana our founders have embraced their locs as apart of their culture and journey. We are indeed 100% black-owned and you can find our founders sharing tips and resources to ensure your loc journey is blissful.