Who We Are
A clean beauty Locs & Natural Hair brand. We understand that extraordinary hair begins at the roots. Therefore, we’ve created a clean beauty product line so that YOU can embrace your uniqueness.
Mission & Vision
We are a brand driven by the passion to see people with locs and natural hair give their hair the pampering and care it needs with just the right build-up free products.
Founders
Why We Started Peculiar Roots
After researching and developing our line for over 5 years, my husband and I finally launched Peculiar Roots in March 2020. After over a decade of us both being loc'd, there was still no beauty brand catering to our crowns. Beyond wanting to make amazing build-up free products specifically for your crown, we are on a mission to dismantle all negative stereotypes associated with having locs and natural hair.
Our products are formulated for locs first, BUT can be used on all hair types!
Thank you for trusting us with your crown.
Embrace our Uniqueness®!
