Who We Are
A clean beauty Locs & Natural Hair brand. We understand that extraordinary hair begins at the roots. Therefore, we’ve created a clean beauty product line so that YOU can embrace your uniqueness.
Mission & Vision
We are a brand driven by the passion to see people with locs and natural hair give their hair the pampering and care it needs with just the right build-up free products.
With every purchase of Peculiar Roots Haircare you are contributing to the empowerment and normalization of locs/dreadlocks. A portion of profits are going towards Peculiar Roots missions through our non-profit Pome Foundation, providing free education through our Loc'd & Loaded Weekly Lives, social group engagement, professional development for people with locs and individualized assistance for people with locs not able to find employment because of having locs.
A proceed of our profits go towards fighting locs discrimination through education, service and giving to our loc community.
Why We Started Peculiar Roots
After researching and developing our line for over 5 years, my husband and I finally launched Peculiar Roots in March 2020. After over a decade of us both being loc'd, there was still no beauty brand catering to our crowns. Beyond wanting to make amazing build-up free products specifically for your crown, we are on a mission to dismantle all negative stereotypes associated with having locs and natural hair.
Our products are formulated for locs first, BUT can be used on all hair types!
Thank you for trusting us with your crown.
Embrace our Uniqueness®!