Your Story

peculiar roots

Who We Are

A clean beauty Locs & Natural Hair brand. We understand that extraordinary hair begins at the roots. Therefore, we’ve created a clean beauty product line so that YOU can embrace your uniqueness. 

 

Mission & Vision

We are a brand driven by the passion to see people with locs and natural hair give their hair the pampering and care it needs with just the right build-up free products.

With every purchase of Peculiar Roots Haircare you are contributing to the empowerment and normalization of locs/dreadlocks. A portion of profits are going towards Peculiar Roots missions through our non-profit Pome Foundation, providing free education through our Loc'd & Loaded Weekly Lives, social group engagement, professional development for people with locs and individualized assistance for people with locs not able to find employment because of having locs.

A proceed of our profits go towards fighting locs discrimination through education, service and giving to our loc community.

Founders

peculiar roots black-owned

 

Why We Started Peculiar Roots